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Home => Environmental legislation => Rostov Region. The company Optifud developed for its product brand "Kuroyedov"Rostov Region. The company Optifud developed for its product brand "Kuroyedov"
Moscow company «Optifud» in 2004, builds on the territory of the Rostov region own agroholdings (Poultry «hope» and «Starostanichnaya») with a planned capacity of 40 thousand tons per year. The cost of this project is estimated at 45 million dollars already invested 16 million dollars. By the end of this year «Optifud» plans to bring the power of its poultry farms to 30 thousand tons a year. The company is also known in Russia as the largest supplier of imported meat and fruit. According to the Association of Rostov «Donptitsevod», in the past year, Don poultry (including enterprise «Optifuda») fired 28 thousand tons of poultry meat. Major manufacturers in the market - «Optifud» TFF Priazovske and, except they are still three small factories - «Ilichevskaya», «Krasnosulinskaya» and «Don». In doing so, 59% Rostov market are producers of Kuban, the Belgorod region and the Stavropol region. The preponderance of out-of-town producers association «Donptitsevod» explained that the largest domestic producers focused on export production in other regions, particularly in Moscow and Leningrad region. However, in the next year or two market structure will change. First, «Optifud» expanding capacity, and secondly, this year, in August, the company Don «Evrodon» plans to start production of turkey meat. Production company has not yet been announced. At the moment «Evrodon» construction ptitsekompleksa vicious cycle of production TURKEY MEAT design capacity of 63 tons per year. Sales of poultry meat produced Poultry «Optifuda», began in late 2004. In July this year, the products received a name. - Former package was simple and invisible, so we are perplexed identity, - said head of the department of advertising «Optifuda» Nicholas Vozvyshaev. «Optifud» did not go on the road to outsourcing, the brand was created by the staff of its own advertising department. As explained by Nicholas Vozvyshaev, was originally a market survey in cooperation with the agency Neims (a contract worth about 9 thousand euros). Its specialists studied the wishes of potential buyers and from many views created several sketch, which served as the basis for the creation of «Kuroedova». Products - namely frozen carcass and form (the wing, thigh, leg, breast) - was pereupakovana under the new brand in July this year. - This month we have begun an advertising campaign in Rostov, its purpose - to see the reaction to a new consumer brand. In chain stores «Two minutes» are already members of Rostov agencies that offer buyers of our products fill in the questionnaire, estimating «Kuroedova», - said Nikolai Vozvyshaev. He explained that «Kuroedova» first experience in the advertising campaigns in Rostov and Rostov region, and a year later, if the buyers will like, «Kuroyedov» will appear in markets and other regions. According to Director of PR and advertising «Optifuda» Yuri Datskova, poultry meat produced in two forms - «Kuroyedov» and «Kuroyedov premium», the latter will be different packaging and more stringent control by weight. - thus we plan to provide needy, medium, as well as premium-class consumers of poultry meat - stressed Yuri Datskov. Interestingly, besides «Optifuda» in the Rostov region poultry «named» will produce only «Evrodon» - in September, the company has registered the brand «Indolina». Both focus on the Russian market. "Town N" |
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