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Home => Profile equipment => The truth about McDonald `sThe truth about McDonald `s
From the book, Eric Schlosser Nation fastfuda "sodrognulis all makdonaldsovye tables world. A few years journalist Schlosser studied how fast-food perepahala not just a diet, but even the landscape of America first, and then the other continents. He knows where the meat is taken (and therefore ceased to have minced beef), why is it so delicious fried potatoes, and what the real price of hamburger, which is not vyveshivayut over the counter. Having all this in the book, Schlosser still struggle against the U.S. razozlennyh sharks pischeproma. A newspaper has received, such reviews: "Sit polchasika with this book, get a better diet" ( "Sunday Herald") and "This reading is enough to turn Schwarzenegger into vegetarians (" Seattle Weekly "). .. And the truth, after reading the book has some reason do not want to "McDonald's" and its clones faster dopolzli to Siberia. Instead of joining ... "McDonald's" is in schools, on ships, in hospitals. ... In the 1970-meters Americans spend on food that 6 billion dollars a year in the 2001-meters - more than 110 billion This is more than for higher education, computers, cars. More than books, movies, magazines, newspapers, videos and music - together. ... On any given day, today and yesterday, a quarter of the adult American dinner in fastfude. From fastfuda will not detsya, regardless of whether you eat there twice a day, to avoid this or never gnawed on hamburgers, as many in Russia. ... "MD" now responsible for 90% of new jobs a year. Each year, the company employs one million people. But the largest employer - the lowest wages. Worse only immigrants in the fields. ... The average American eats 3 hamburgers and 4 servings potatoes every week. ... Every eight working USA once worked at McDonald's. " ... "MD" consume pork, beef and potatoes, most in the U.S., chicken - slightly less than fastfud "Kentucky frayed chiken." ... advertising "MD" spends most of all brands in the world. ... Especially for the "McDonald's" bred breed chickens with huge breasts, "Mr. MD". Of the white breast meat is a popular dish on the menu, "Chiken Maknaggets." That changed the entire chicken industry. Chicken does not have to sell the whole 20 years ago, and cut into pieces. ... Golden Arch "McDonald's", according to psychologist Luis Cheskina - Freudian symbol. This is a "huge pair of breasts" McDonald's mother ... ... 96% of American preschoolers soon learn clown Ronald McDonald. Higher interest recognition only to Santa Claus. When hamburgers fell on the conveyor Americans zaselyali his West into cars, changing the face of Southern California network of roads. By 1940, in Los Angeles was a million machines: more than 41 staff. It is in California has the world's first motel and father fastfuda - Drive-in, roadside restaurant. Drivers entice bright neon signs and girls in short yubkah, the so-called "karhops" - travelers waitress, who took the orders and bring food directly to the car. Drive-iny in the 50 th were frantically popular. When they grew even churches to "pray in the family car." Two brothers Richard and Maurice McDonald came to California in the early Great Depression, to seek work in Hollywood. In determining the scenery at the studio, they have accumulated some money and opened a movie theater. But the institution does not brought gains, and then the brothers decided to join the modnomu business. Their "McDonald Brothers Burger Bar Drive-in" with hotdogami proved remarkably profitable. By the end of 40-ies brothers tired hire new waitresses, all the times are changing jobs, look for good cooks and buy dishes that are buyers, teenagers constantly thump. Sami buyers, teenagers are also fed them. McDonald's closed up shop and its 3 months opened again. But everything was in a different way. They found huge grills, thrown two-thirds of items from the menu, leaving what is not necessary with a knife and fork. Replaced by porcelain tableware paper. first applied the principle of the conveyor in the kitchen: one employee zharil kotletki, another stow them in the roll. All hamburgers are now made with one filling: ketchup, onion, mustard, two pickled cucumber. The advertising slogan institutions read: "Imagine - there are no waiters - no posudomoek - no drivers. Self! " Through all this, hamburgers were twice as cheaper, and the buyers were not otboya. To the brothers hired young men, believing that girls hated attract young, and this turn away all other customers. The calculation was correct. Shortly turn noticeably povzrosleli, a newspaper wrote: "Finally, working families can feed their kids in the restaurant." Layman Richard himself invented the design of a cafe. To him it was visible from afar, he found on the roof of two golden arches, illuminated neon. Thus was born one of the signs of our times. Competitors razevali rty. Shortly across the country have facilities with the inscription "Our restaurant is the same as" McDonalds "." The idea traveled from one merchant to another. Of these cafes have grown all the fast food giant network. A "McDonald's" of the 250-meters in 1960 became 3000 in 1973-m. cover its entire network of American brothers helped the talented businessman Ray Krok. Once he was a jazz musician, playing in the house, then sold all the small stuff ... look at the Bistro "MD" Krok knew that with this you can conquer the whole world. Brothers McDonald's were not so ambitious. They strigli to 100 thousand a year, had a big house and three Cadillac and does not like to travel. Because both agreed to the proposal Kroka - to sell the franchise to all those wishing to open a new cafe. Initially, the right to open a "McDonald's" worth 950 dollars. Today - 500 000. A Krok was the founding father of "McDonald's Corporation. food for children, and feed children Brothers McDonald's is betting on the family. Krok went further and learned how to sell products to children. At the start of business, he obletal city at its "Chessne" to search out where the schools. In the mid-70's in America was in the midst of baby boom, but not much was clean and comfortable places for families with children. But each child is able to bring with them not only two parents but with the grandfather and grandmother ... Krok fond of repeating that it does not work in pischeprome "and in show business. Colored corners with slides, ball pools, clown Ronald (appeared in the 60 th through the TV program) and food wrapped in bright packaging, privorozhili children. Now "McDonald's" USA 8000 playgrounds in the "Burger King" - 2000. "track children, the children - parents, parents - money." Every month, here are 90% of all American otpryskov. In addition to playgrounds and clown they are toys, which along with hamburgers and koloy part of a set of "Happy milz" - "Happy Meals." Toys produced series after another movie or a movie, they want to assemble the collection ... Soft animals "Bini baby, full of balls, for 10 days in 1997-m sold 100 million! As a result, modern baby stuff hamburger and drink three times more cola than 30 years ago. In America picket drink even 2-year-old kids. (Today Kroka tactics over the many companies realized that children - a win-win category buyers, which prey sense of guilt involved, parents spend more money.) In general, the entire industry fastfuda designed for children. That is what is feeding the children and feed them simultaneously: the main working force of these cafes are high school. two thirds of the network of fast food is not 20. They work for very little pay, performing simple operations. In 1958 the "MD" the first instruction of 75 pages describing in detail the procedure of Action for Food and ways of communicating with customers. Today, in a book of 750 pages, and it is called "McDonald's Bible." routine personnel in fastfude - up to 400%. The typical worker leaves the cafe after 4 months. Among the many young workers from poor families and immigrants, especially from Latin America who knows in English only the dishes on the menu. Little wages and a lack of work protection is replaced by the creation of "team spirit" among young workers. It has long managers "McDonald's" learn how to praise literate subordinates and to create the illusion of their indispensability. It's cheaper than raise wages. Injuries to the young staff at two times higher than in adults. Each year, maimed in his cafe 200 000. In addition, fastfudy often subjected to robbery - mostly from those same teenagers who worked there or work. 4-5 people are killed at work every month. In the 1998-meters in the U.S. restaurant workers were killed than police officers. Young slavery or other prac likes to joke. Video fastfudah in Los Angeles showed that teenagers chihayut in food lizhut fingers, pick one's nose, tushat cigarettes on the products ronyayut them on the floor. In May 2000 the first of three teenagers from the "Burger King" in New York were arrested for having about 8 months, spat and urinated in food. In mixer live cockroaches and mice climb in the night at the abandoned for defrosting hamburger ... We know that many employees fastfuda not eat in their own cafe, yet have not prepare a batch. Mister Kartofan The informal motto of the state of Idaho: "We have good chips and ... well, and nothing more. No potatoes good! "Even in the 20-ies in the side with warm days and cool nights and light volcanic soil has superindustriya potatoes. Vintage had to throw out. The Americans then ate boiled potatoes, baked or puree, but the love of fries, a recipe that even in 1802-m brought from France, President Jefferson, has spread everywhere. A successful potato farmer JR Simplot has always kept his nose to the wind. And soon his chemists perfected the technology of rapid freezing. Simplot began selling morozhenymi slices in the 1953-meters. To its surprise, at first he could not find enough buyers. At the same time, Ray Krok potatoes was headache. By using less popular than hamburgers, it otnimala bunch of time. And then Krok decided to acquisitions of frozen potatoes have Simplota. visitors cafe liked. Rather, they did not notice. But the sharp decline in prices added "French Fry" in popularity: it had to consume nearly 8 times as much. (A Simplot with light hands fastfuda became one of the wealthiest people of America and the largest landowners. The elderly multibillionaire walks in the western hat, lunch in "MD" and travels to Lincoln with the number "Mr. Spud" - "Mister Kartofan" ;.) Modern potato plant - the triumph of progress. Potatoes automatically sort, wash, dried fallow so that the skin fall off. Then automatically cut, a camera from different sides of tubers and looks for defects such bouncer potatoes ferry to a special compartment carefully cut stricken area. Narezannaya potatoes falls in huge chany with kipyaschim oil, its zharyat to light crunch, frozen, sorted by computer, a special centrifuge fit in the same direction, packs and bring to the restaurant. In autumn of potato added sugar, spring cleaning - and taste always remains the same. You breeshsya the same as zhuesh for dinner taste of the potatoes from "McDonald's" love everybody. Previously, it relied exclusively on oil, which it zharili. Tens of years it was a mixture of 7% cotton oil and 93% beef fat. In 1990 th people to fight cholesterol, and fastfudah shifted to a 100% vegetable oil. But taste is needed to keep the same! If you ask today in the "McDonald's" information on the composition of dishes, then at the end of a long list read modest "natural aromatizator." This universal explanation of why the fastfude so tasty ... Fastfud born in the Eisenhower era, charmed technology, in times of slogans "to improve the lives of chemistry" and "Atom - our friend." Recipes potatoes and hamburgers must be sought not in cooking the books, and the writings of "Food Industry Technology and Engineering meal." Almost all the products come in the cafe had already frozen, canned or dried, and cuisine of these cafes have become the latest instance of a number of complex industrial process. This simple-looking food perelopachena a hundred times. What we eat there, over the past 40 years has changed more than in the previous 40 000. And the taste and smell of hamburgers and K is on the huge chemical plants of New Jersey. About 90% of all products that we buy, receive pre-treatment. But conservation and freezing kill the natural flavor of food. For the past 50 years, neither we nor fastfud could not live without chemical plants. Industry taste classified. The leading American companies for anything nor disclose the exact formulas of the product, nor the names of major clients. To visitors cafe fast food thought he had an excellent cuisine and talented chefs ... Before you visit one of the plants of International Flavors end Fragransez "(" International flavors and fragrances), Schlosser signed an undertaking not to disclose the names of products containing products. He visited laboratories "snacks" that are responsible for the taste of bread, chips, crackers, cereal, confectionery - it "makes" ice cream, candy, cakes and toothpaste; laboratory drinks, where expire "correct" beer and "100%-mounted" juice. The smell of strawberries - that at least 350 chemicals. Most taste additives and dyes in gazirovkah. You can give food odor svezheskoshennoy grass or unwashed body ... By the way, the difference between "natural" and "artificial" flavorings absurd. They both consist of the same, obtained through a highly developed technology and made the same plant. Just get the first, exposing the chemical reactions natural products, and the latter "collect" artificially. In addition to taste products, the company produces odor 6 of the 10 most popular spirits of the world, including "Byutiful" Estée Lauder "and" Trezor "Lankoma." Also smells of soap, dishwashing tools, shampoos, etc. This is the result of a process. Breeshsya you are actually the same as you have for dinner. proved that the taste preferences and personality are formed in the early years of life. Small children eat in fastfudah, and it becomes their "happy meals" for life ... who eat cows cowboys and ranchery always been the icon of the American West. But more than half of them in the past 20 years have sold their cattle and changed the occupation. All the meat industry pribrali to hold large corporations working on fastfud. Changed everything: from the contents korovey feeding to pay the butcher. Work at Meat Plant has become the most dangerous in America: only the official figure is 40 000 injuries a year. Meat-packing factory USA handle up to 400 carcasses per hour, while in Europe more than 100. Because of the low-wage workers here, some immigrants. No change not only the process of slaughtering. It is only the last straw in a chain of fatal for the meat industry change. Cows farmers ate, as they should, grass. Cows that are intended for large fastfudovskoy mincers, three months before the killing huge flocks huddle at special sites, where they are fed grain and anabolikami. One cow can eat more than 3000 pounds of grain and 400 pounds of weight gain. Meat that is becoming very bold, at the time for stuffing. Increased grain prices worsened the already terrible situation. Prior to 1997 - the first call from mad cow disease - 75% of American cattle ate the remains of sheep, cows and even dogs and cats from animal shelters. During a 1994 U.S. cows ate 3 million pounds of chicken manure. After the 1997 th in the diet supplements left from pigs, horses and chickens, along with filings from the roost. Warning: stuffing! In the early twentieth century, a hamburger was bad reputation. They are considered dangerous eating the poor, which sold only with bogies at the factory or at fairs. "There are hamburgers - all the same that feed from bin" - then wrote the newspaper. Repair reputation loaf with kotletoy succeeded in the 20-ies of "The White Castle", which established their grills in front of the audience. Then podospeli drayviny and family policy "McDonalds". Hamburger demonstrate to the whole child eat ideal: easy to chew, hold in your hand, nourishing and cheap. And most scary, too, were victims of hamburger children. More than 700 sick children in Seattle in the 1993-meters and six died, dine in fastfude "Jack information Millin Boxing". Over 8 years after this incident the same infection pick up half a million people. Of these, hundreds were killed hamburger, namely in the stuffing kolibakteriey. Kolibakteriyu 0157H7 identified for the first time in the 1982-meters. It mutates from the normal bowel bacteria and provides toxin, killing his inner shell. 5% sick are dying in terrible pain, while antibiotics powerless. Kolibakterii unusually resistant - to acid, chlorine, salt, frost, live in any water, prilavkah stored on the week and to infect the body they need only five. You can pick koliinfektsiyu, swim in the lake or poigrav will carpet. This mutant is living in a cow for decades. But changes in farming and slaughter of livestock have created ideal conditions for its spread. Sanitary conditions in cow pens compared with the medieval town where tekli rivers of sewage. And when the skin scrape on Meat Plant, oshmetki manure and dirt fall in meat. why a piece of raw meat in the kitchen - a terrible threat. Tests microbiologists found that the usual kitchen sinks faecal bacteria more than a toilet. Better to eat morkovku, which fell into the toilet than the one that fell into the sink in the kitchen. From ground meat makes it even worse. Studies have shown that 78.6% minced beef have germs, spreading through the feces. Medical literature about food poisoning is replete with euphemism: "the level of kolibaktery, aerobic number" ... But behind these words is a simple explanation of why the hamburger may be sick: the meat is manure. The situation is dangerous by the fact that in today's level of stuffing a hamburger meat contains tens and even hundreds of cows. And without kolibaktery it enough infection. Every day in America nearly 200 000 people are suffering from food poisoning, 900 are in hospital and 14 died. Sandwiches change people eccentric Japanese billionaire Den Fujita pritaschil "McDonald's" in his country with the words: "If we have hamburgers and potatoes thousand years, we will be above our skin pobeleet And a dark-haired man, we become blond. " In fact, and the Japanese, and all other customers "McDonald's" just a few years to Tolstiak turn. 54 million Americans are obese, 6 million superzhirny - they weigh more the norm by 100 pounds (45 kilograms). No nation in history not tolstela so quickly. A portion fastfuda all rising. The network of "Wendy" offers "Three" hamburger. "Burger King" - a sandwich "Great American". "Hardy" - "Monsters". "McDonald's" - bigmaki. Gazirovki consumption grew by 4 times. If the 50-s the typical order of Coke was equivalent to 230 grams now "child" portion - 340 grams and adults - 900. People podseli on fat and sugar. Obesity - the second after smoking cause of death in the United States. Every year it died 28 thousand people. In 2-fold increased rate of obesity among Britons, who are all Europeans love fastfud. In Japan, with their marine and vegetable diet thick before almost did not - now they have all. Fastfudy blamed that on their product labels do not informative about the threat of obesity. The group fatty New York recently sued the network of fast food because they "deliberately impose harmful to people food." * * * What to do? Schlosser suggests categorically prohibit advertising to children, to change the living conditions and diet of cattle, how to thoroughly check the meat, not to exploit child labor and increase wages to workers fastfuda and meat plants. But his chief kramolny slogan: until the situation does not change, do not buy fastfud! During the attack on favorite American food Schlosser called economic ignoramus, and Bolvanov fashistom. Officials "McDonald's" preferred that the "real" McDonald's "has nothing to do with this book. He vret of our people, our work and food. " But no rebuttal on the merits. Do you still dream about the hamburger? Want to know more - read the book, Eric Schlosser Nation fastfuda: dark side of the Americas food " NEW McDONALD` Sy Of the 5 new "McDonald's" Every year, 4 opened outside the United States. Two godanazad in 120 countries, there were 17 000. In Beijing, especially in the "McDonald's" in the 1992-meters thousands. In Kuwait in 1994-m queue of cars in the car "McDonald's" stretched for 11 kilometers. First Moscow "McDonald's" in the early work was the most profitable in Eastern Europe. summer 2003rd in Moscow, opened the first Coffee Shop Network Starbucks. " Today in Moscow - a network of 71 fast food. projected in the city with a population of about a million large companies fastfuda come after 5 years. In Yaroslavl two restaurant McDonalds. " Vladimir is "Mister Hamburger." In Novosibirsk there is a network of "New York pizza," "Allegro-Food" and "Once were." In the Ulyanovske soon begin "MacDonalds", "Rostik", "Russian bistro." Ekaterinburg in the year you receive up to 100 new outlets fastfuda, although there is no "McDonalds". MEN'S CULT |
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